I love to CREATE new brands and learning experiences with like-minded people

I work at the intersection of three worlds: brand, learning, and impact. A unique combination shaped by my personal and professional journey.

BRAND DEVELOPMENT AND DIRECTION

MY WORK

I have deep expertise in building brands that marry technology and impact.

I work with companies like..

Internet of Elephants - public engagement with wildlife conservation, one of Fast Company’s 50 Most Innovative Companies

Shujaaz - a media brand that reaches 7,5 million young people in East Africa each month

Flutterwave - a boundary breaking fin-tech company and one of Africa's first unicorns (in collaboration with Verve)

MESH - the first social media platform built for the hustle

Equalize Health - affordable medical technology for all

SPARK - off-grid solar systems

LEARNING DESIGN

I work with different players in the social enterprise space to create learning experiences. I believe in practical, peer-to-peer based learning, both intimate and at scale.

..I've designed programs that help women in Saudi Arabia build their personal brands to enter the workforce for the first time in history.

…I create snacky Tiktok-style video content on business and marketing for micro-entrepreneurs in Kenya.

…I trained young leaders in informal settlements to think like brand strategists.

…I create custom tools and courses for global learning orgs like Philanthropy U.

…I speak at places like the Happy Startup School, ImpactHub and Acumen.

…I helped the Dutch Ministry of Defense rethink their purpose as the Ministry of Peace.

GET TO KNOW ME BETTER

What clients say about my work

  • "Anne opened our minds on how we approached the business. We understood our positioning in the energy space and the team is now more aligned on which stakeholders our growth will come from. It's much clearer what our essence and usp is, and how we can keep that the top priority in our communication.

    Shagun Jain – Commercial Director, Spark Energy

  • "MTIBA was growing rapidly, resulting in a complicated brand architecture. Anne helped us understand the different scenarios and the consequences that enabled us to make strategic choices, then led the creation of guidelines for practical implementation by our team and partners. Our brand has become more effective and clear in its communication, allowing us to focus on what is important: the growth of the user base and their ability to cover their family’s health care costs."

    Kees van Lede, – CEO, Carepay

  • "Under an extremely tight timeline, Anne assembled a world-class team of talent who, under her management, built a brand that accurately demonstrates our bold vision for global health equity. Anne is one of those consultants you wish could join your team permanently. She skillfully managed a diverse team of sometimes strong opinions, aligning us in a common goal and providing a result in which we all are proud of."

    Krista Donaldson – CEO, Equalize Health

  • "I didn't realize rebranding and renaming could be enjoyable until I met Anne! My previous experiences were painful, and I wasn't confident in the outcomes. Anne makes it a breeze by setting the right foundation and quickly connecting the fundamentals all the way through to the creative. I've met many brand professionals who are strong in one particular area; Anne maintains a super high level across all aspects. Not only was I delighted with the creative outputs, but I learned a lot working with Anne."

    Boston Nyer – CPO & COO at Momentum

  • "I've worked with renown branding agencies before, and Anne's thinking was just as good or better but with far more flexibility - crucial if you're an early stage start-up."

    Tim Chong – Co-founder and CEO at Yonder

Think we’re a match?

I'm always interested in discussing ideas for collaborations. Some of my most magical projects started with a casual chat between like-minded people. Please reach out to me at anne@brandthechange.org