Building something that could make a difference?

I work with ambitious people trying to change something in the world, through a new product, service, technology, business model or way of working.

I help turn promising ideas into things people understand, trust and adopt.

You’ll Love Working with me if...

  • You have a great idea, but people aren't quite getting it yet.

  • You have a good product, but you're struggling to reach the right audience at the scale you need.

  • You want someone to shape how your brand shows up in the world, from physical to digital, in press and search/AI

  • You're entering a new market or trying to reach a new audience.

  • You need someone senior who can think AND build

How I Can Help

  • I passionately despise 80-page strategy decks. I help you define a clear, focused brand strategy that shapes real decisions and gives your team a direction they can actually act on.

  • Define how your organisation, product or idea is experienced wherever people encounter it, from the name to design, content, talks, physical experiences, and online in search and AI.

  • Marketing, content, paid acquisition, SEO/GEO, social, creators, newsletters and experimentation that help you engage the right people.

  • Hiring, coaching, team structures and ways of working that help organisations do better work and scale.

A few things I've built

MESH

From 20K to 1M+ monthly active users

Helped bring brand, content, growth, community and partnerships together as MESH scaled, while building the team and growth engine behind it.

M-KOPA

Making a successful brand work harder for women

Helping M-KOPA make its brand more inclusive by redesigning sales experiences and developing, testing and embedding more effective brand and marketing strategies for women.

Internet of Elephants

Bringing new audiences into wildlife conservation

Built the brand from the ground up and helped launch digital experiences that used technology and storytelling to make conservation more engaging and relevant to new audiences.

Flutterwave

Putting African entrepreneurship on a global stage

Developed the brand strategy and brand story for Flutterwave, and worked with Dutch agency Verve to create a culturally relevant visual brand that reflects the global ambition and quality of African entrepreneurship.

SEVI

Helping small retailers trust a new loan app

Led market research to help Sevi build a brand small retailers know, trust and choose, designing a pilot to test messaging, build trust and learn what can scale across East Africa.

How I work

I'm not a traditional consultant who hands over a deck and disappears.

I work either on a focused project with a clear challenge and outcome, or embed with your team for several days a week over a longer period.

I can sit with a CEO to sharpen the proposition, work with creatives to shape the brand, help marketers build the growth engine, work with product teams on adoption, and get into the work myself when that's what the job requires.

I don't just like figuring out what should be built. I love building it.

What clients say

  • "Anne opened our minds on how we approached the business. We understood our positioning in the energy space and the team is now more aligned on which stakeholders our growth will come from. It's much clearer what our essence and usp is, and how we can keep that the top priority in our communication.

    Shagun Jain – Commercial Director, Spark Energy

  • "MTIBA was growing rapidly, resulting in a complicated brand architecture. Anne helped us understand the different scenarios and the consequences that enabled us to make strategic choices, then led the creation of guidelines for practical implementation by our team and partners. Our brand has become more effective and clear in its communication, allowing us to focus on what is important: the growth of the user base and their ability to cover their family’s health care costs."

    Kees van Lede, – CEO, Carepay

  • "Under an extremely tight timeline, Anne assembled a world-class team of talent who, under her management, built a brand that accurately demonstrates our bold vision for global health equity. Anne is one of those consultants you wish could join your team permanently. She skillfully managed a diverse team of sometimes strong opinions, aligning us in a common goal and providing a result in which we all are proud of."

    Krista Donaldson – CEO, Equalize Health

  • "I didn't realize rebranding and renaming could be enjoyable until I met Anne! My previous experiences were painful, and I wasn't confident in the outcomes. Anne makes it a breeze by setting the right foundation and quickly connecting the fundamentals all the way through to the creative. I've met many brand professionals who are strong in one particular area; Anne maintains a super high level across all aspects. Not only was I delighted with the creative outputs, but I learned a lot working with Anne."

    Boston Nyer – Head of Business Operations at Givewell

  • "I've worked with renown branding agencies before, and Anne's thinking was just as good or better but with far more flexibility - crucial if you're an early stage start-up."

    Tim Chong – Co-founder and CEO at Yonder

Let's build something Together

If this resonates, send me a quick note on what you’re building and where you think I can help and I will get back to you ASAP.

👉🏻 anne@brandthechange.org