What I do

I empower social-, cultural- and creative entrepreneurs to build a tribe of supporters through branding & visual storytelling. 

Whether it is for commercial purposes or social causes, branding has the power to organize forces and galvanize support. How do you get people to care about, let alone support, your starting business? A collaborative farm? A museum for peace that does not exist yet, but that you are dying to build? An organisation that educates children to become designers and change the world for good? Using a combination of strategic-, editorial- and design skills, I strengthen your story to make the vision you are working towards visible, recognizable and tangible.


Creative Strategy

We develop strong, guiding brand principles, and brainstorm actions, products & services, experiences, messages and media that will make your brand come alive. 

Identity Design

To create recognition, we develop a face (visual identity) and a voice (verbal identity) which stand out from the crowd.

Brand book & startup kit

To ensure your brand has a life beyond us, we develop inspirational brand books which showcase the brand and offer practical guidelines that you and your team can use to create new brand expressions every day. The startup kit will offer files, templates and first designed media to get you going. 


  • Creative strategy

  • Brand consultancy

  • Verbal identity (tone of voice, naming, copy)

  • Visual identity (logo, typography, imagery)

  • Brand book (inspiration + guidelines)

  • Identity startup kit: website, email newsletter template, social media avatar design, stationery set, powerpoint template, bus. cards

  • Additional media design (digital/print)

How I work

A combination of skills

I combine strategic thinking, an editorial approach and hands-on design to create smart yet tangible brands.

Close collaborations

Unlike traditional design agencies or external consultants, I literally team up with the organizations I work with, providing brand and design expertise from the startup phase. I can even join your organization for a dedicated period of time, or take a risk in your venture as a talent investor. Get in touch to learn more. 

Network of experts

For larger projects, I can select a team of the best creatives, project managers or strategist to scale up our impact or speed. 

Who I am

Since obtaining my BA in Visual Communication from the Royal Academy of Fine Arts in 200, I I've taken on various roles in the design world: as a designer at Studio Dumbar, creative strategist at Lava, creative director at Interbrand, and since 2012 as an independent brand developer. 

Over the years, I've been honored by the following awards: 

  • Festival International de Chaumont - Finalist
  • Red Dot - High Design Quality 
  • International Poster Biennal Ningbo  - Excellence award
  • European Design Awards - Gold in category illustration
  • ADCN Award  - Category Illustration
  • Coolbrands Award  - Category Visual Identity
  • South-Holland Design Award  - Category Visual communication
  • Items-Spinhex Award  - Nomination 
  • Thieme Media Award - Winner

Other activities

Apart from my activites in brand development, I'm on the board of directors of the Association of Dutch Designers (BNO), and the founder of Designistan, which develops design related content for media and educational institutes. For a full resumee, please visit linkedin