brand the change

In 2014, I founded BrandTheChange.org to enable anyone to use the power of brand to advance solutions to our social and environmental crises. Use our tools, books, courses, case studies or in-person training programs to build your own brand for change.

online course: Create and test your brand strategy

Your brand stands or falls by its strategy. Get a firm grip on this notoriously vague and complex topic. Create your brand strategy and test it with your audience, all at your own pace.

BRAND THE CHANGE, THE GUIDEBOOK

The ultimate branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers. Available in paperback and ebook worldwide.

open online community

Find your tribe of fellow brand builders for change in the Brand The Change community. Get the support, feedback and ideas you need.

THE BRand Thinking canvas

The classic tool to map out your brand from the inside out. Includes example canvases from change-making brands to learn from.

online course: BRAND WORKSHOP FACILIATION

Help changemakers build stronger brands. Learn how to run inspiring and effective brand workshops with the Brand Thinking Canvas.

brand case studies on PATAGONIA, OATLY AND others

We unpack and explain successful change making brands like Oatly, Patagonia, Sugru, MacMillan Cancer Support, and more.