hi, i’m Anne
I am a freelance Brand director in the tech-for-good space
I help products scale by turning them into things people actually understand, trust, and use.
my philosophy
good products don’t sell themselves
Products for good need even more help.
They’re often harder to explain, need to work for more stakeholders, and compete with louder, more resourced, and less ethical alternatives.
If we want these products to scale we must:
💗 Make the value clear in people’s day-to-day lives
🕵🏾♀️ Earn trust in a world where people are right to be sceptical
🐕🦺 Guide, don’t preach; meet people where they are
🏄 Create experiences people love
🧑🎓 Invest in growing the audience, not just the product
🎯 Build purpose into how the organization operates, not just what it says
That’s what I help teams do.
My clients
I work with Flutterwave, M-KOPA, MESH, Shujaaz and Sevi: companies building for the real world.
Together, we’ve helped grow platforms to millions of users, shift perceptions, and turn everyday customers into loyal advocates.
you may have seen me on / at
