hi, i’m Anne

I am a freelance Brand Director in the tech-for-good space

I help products scale by turning them into things people actually understand, trust, use and love.

My philosophy

Good products don’t sell themselves

Products for good need even more help.

They’re often harder to explain, need to work for more stakeholders, and compete with louder, more resourced, and less ethical alternatives.

If we want these products to scale we must:

💗 Make the value clear in people’s day-to-day lives
🕵🏾‍♀️ Earn trust in a world where people are right to be sceptical
🐕‍🦺 Guide, don’t preach; meet people where they are
🏄 Create experiences people love
🧑‍🎓 Invest in growing the audience, not just the product
🎯 Build purpose into how the organization operates, not just what it says

That’s what I help teams do.

My clients

I work with companies like Flutterwave, M-KOPA, Burn, MESH, and Sevi

African start-ups and scale-ups building impact in the real world. Together, we’ve grown platforms to millions of users, and turn everyday customers into loyal fans and ambassadors.