hi, i’m Anne
I am a freelance Brand director in the tech-for-good space
I help products scale by turning them into things people actually understand, trust, and use.
my philosophy
good products don’t sell themselves
If we want products to scale we must:
💗 Make the value clear in people’s day-to-day lives
🕵🏾♀️ Earn trust in a world where people are right to be sceptical
🐕🦺 Guide, don’t preach; meet people where they are
🏄 Create experiences people actually want to engage with
🧑🎓 Invest in growing the audience, not just the product
🎯 Build purpose into how the organisation operates, not just what it says
That’s what I help teams do.
My clients
I work with Flutterwave, M-KOPA, MESH, Shujaaz and Sevi: companies building for the real world.
Together, we’ve helped grow platforms to millions of users, shift perceptions, and turn everyday customers into loyal advocates.
you may have seen me on / at
