On Design Awards

Commissioned by Trendbook Dutch Design Week, September 2009

The design award is an ambiguous phenomenon. At worst, it is an industry on its own, with high entry fees and a barrage of usual suspects. At best, it is a democratic celebration of the intelligence, relevance and beauty of design.

Whether it is the worst or the best: all awards evolve around publicity. An award can launch young talent, build a reputation, impress clients, increase sales, or make you a household name among your peers. Some people need it. Others don't. Good work stands on its own merit. Still, a little publicity never hurt anybody. 

So here is the dilemma: to compete or not to compete. You cannot win if you do not play. But even if you are sure of yourself, it is an uncertain business. Conditions on the field change, the referee might have an off-day, and we all know the best man does not always win the game. A mixture of talent, the right conditions, experience and a bit of luck. And if you win all the time, another dilemma comes along. Are you becoming the  establishment?

Whatever path is chosen: when you loose, loose gracefully. When you win, be humble, thank your mom, don't take yourself too serious. When you don't join the competition, join the fans cheering on their heroes. And if you don't care at all, stay at home with a good book.