A brand built on enthusiasm for history
Brandbook for the Museum of National History, developed at Lava in 2010
In 2006, Dutch politicians Jan Marijnissen and Maxime Verhagen wrote a passionate appeal in the newspaper Trouw, for more historic awareness in the Netherlands. ‘A people without history does not exist’. Following this appeal, the plan to establish a national historic museum was launched in 2008. Lava won the pitch to brand this exiting new initiative, and came up with the name INNL.
Two years later, after the start of the first travelling exhibitions and the virtual museum online, we created a brandbook to capture the essence of the museum: to provide a stage for stories and images, and to reach as many Dutch people as possible. The brandbook was developed along the same lines. In co-operation with the INNL team of curators, we tell the story of the museum, it's philosophy of storytelling, its reach in the Netherlands and abroad, the worlds and themes they work with, we showcase the projects and exhibitions, and provide inspirational images on the visual identity of INNL. Above all, the brand book is a great read for everyone interested in history. Developed with Lava's amazing Noortje Boer.