Education that fits like a glove
Brand identity for Masters4Professionals - 2012
Masters4Professionals is a new educational startup in the Netherlands, offering professionals an opportunity to pursue a master through a custom made program that fits their exact educational goals and life. From off-line and online courses, personal coaching, and custom fit curriculum, to the time-investment: M4P will develop a custom made program that fits like a glove. The startup has major disruptive power in the field of education due to this flexibility, and its mission to offer life long learning and personal development for anyone, at any stage.
To visualize this mission, I developed the concept of the circle that represents your life balance, educational goals, or time investment, continously changing to each situation. The circle is an integrated part of the logo, but is mostly used as a stage for storytelling. Type and form language are simple, and enhance the step by step system to customize your own education.
Interaction by the students with M4P will mostly take place through the web portal, where students have a personal login to access their assignments, information sources, and to interact with teachers and fellow students. Website developed in cooperation with Casper Glorius.