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Kids should be free to be Kids

 

Eisvrij brand identity concept - 2011

Brand new childrens' holidaymaker Eisvrij, asked me to pitch a creative proposal for their new custom made kids holiday label. Eisvrij has a radical view on how children should enjoy their holiday: not in pre-programmed fashion, but with time to explore what they want to do themselves, and time to just hang around and relax. 

Together with the fabulous 
Danny Kreeft, I created a flexible identity with simple type, illustrations, free standing images, cut outs and color. The style is suitable for a large age range and can play into very specific personal interests. 

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