Kids should be free to be Kids
Eisvrij brand identity concept - 2011
Brand new childrens' holidaymaker Eisvrij, asked me to pitch a creative proposal for their new custom made kids holiday label. Eisvrij has a radical view on how children should enjoy their holiday: not in pre-programmed fashion, but with time to explore what they want to do themselves, and time to just hang around and relax.
Together with the fabulous Danny Kreeft, I created a flexible identity with simple type, illustrations, free standing images, cut outs and color. The style is suitable for a large age range and can play into very specific personal interests.